HTC Squeezes the U11 Family, Adding the HTC U11 life


Today HTC is expanding its U11 series from one member into three, with the introduction of the U11 life and the U11+. The two new parts are designed to sit above and below the current standard U11 model, with the U11 life aiming at a more price competitive ‘lifestyle’ market, while the U11+ (U11-plus) sits at the top of the pile and is being touted for HTC super-fans who want a little bit more from their U11. The new wave of smartphones being described as ‘lifestyle’ branded is somewhat absurd: everyone has a lifestyle, but the definition here is more along the lines of ‘lifestyle’ magazines, such as GQ and the like.

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